LinkedIn Optimization & Personal Brand Toolkit

LinkedIn Optimization & Personal Brand Toolkit — turn your LinkedIn profile into a lead magnet for recruiters and clients with a repeatable 90-day content system. 5 files · instant download.

What's inside

• LinkedIn Profile Audit Checklist — line-by-line checklist covering headline formulas, About section structure, featured section setup, skills/endorsements order, and banner image specs.
• Headline & About Section Swipe File — 20 fill-in-the-blank headline formulas by role plus 10 About section templates with prompts.
• 90-Day Personal Brand Content Calendar — daily/weekly posting schedule with content pillars, 60 post-idea prompts, and a weekly engagement tracker.
• Post Performance Tracker — logs post date, topic, format, likes, comments, shares, and auto-calculates engagement rate with conditional formatting.
• Recruiter Outreach Message Scripts — 12 scripts for connection requests, InMail replies, and follow-ups after profile views.

What you get

• 5 files: Google Sheets/Excel + printable PDFs. No installation.
• Instant download through Shopify.

Bought separately: $71.00. Bundle price: $37.99.

Questions? Email hello@analyticsbyshanikwa.com.

— Shanikwa · Built from real work. Not theory.