KPI & Metric Dictionary for Data Analysts
KPI & Metric Dictionary for Data Analysts
KPI & Metric Dictionary for Data Analysts — stop nodding along when someone says "what's our CAC" and know exactly what they mean and how it's calculated. 2 files · instant download.
Everything you get
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KPI & Metric Dictionary (Google Sheet + PDF)
60+ business metrics across sales, marketing, product, finance, and HR — each with the formula, a plain-English definition, and when to use it.
No bought-separately total is published for this product, so no saving is claimed here. The price above is the price.
Not a template you fight with
| Feature | This system | A generic template |
|---|---|---|
| The formulas | Visible and editable. You can trace any number back to its source. | Often locked or protected so you can't see the working. |
| When it doesn't fit | Change it. The structure is yours once you download it. | Work around it, or start over. |
| Formats | Google Sheets and Excel, both included. No installation. | Usually one, often the one you don't use. |
| Who built it | An analyst who has had to defend a number to a CFO. | Frequently unclear. |
How it arrives
A download link, immediately after checkout. Nothing is posted to you.
What you get
Google Sheets and Excel files, plus printable PDFs where the product includes them. No installation.
What you can change
All of it. Rename tabs, add rows, rewrite formulas - it is your copy.
Refunds
Digital files cannot be returned once downloaded. If something is broken or not as described, email hello@analyticsbyshanikwa.com and it will be put right.